An experienced marketer to case manage specific clients’ work, planning a bespoke strategic marketing strategy for each and undertaking all work necessary to delivery such clients’ marketing activities. They will have hands on experience of a wide range of marketing tools, be self-motivated and self-manage as well as working well as part of a small team. They will also have experience of dealing with a range of suppliers and the media, forming effective partnerships.
To create marketing strategies and campaigns for clients and undertake all duties necessary to deliver such strategies and marketing objectives.
To case manage and take responsibility for specific clients, managing and delivering all aspects of their marketing requirements and building excellent client relations.
Plan and co-ordinate, liaising with suppliers, to deliver marketing and promotional material to deadlines.
Draft and issue press releases, features and editorials for clients as needed, ensuring that they are written in a professional manner and to meet relevant deadlines, liaising with the client and with any 3rd parties, arranging and attending photo-calls to take photos as needed.
Liaise with the media to secure a range of opportunities for clients including competitions, reader offers and incentives.
Manage all marketing tools for a portfolio of clients including social media, online marketing, E-Newsletters, writing copy, etc.
Measuring and analyzing activity against targets and building on success of activities.
Build a calendar of awards/listings/features and monitor dates to ensure all clients are entered in a timely fashion, writing entries wherever appropriate.
Liaise with all organizations encouraging their longer term involvement through good client account management, and ensuring excellent client relations.
Where appropriate, with other staff, or individually, manage/attend events as a representative of the organization to build contacts.
Excellent writing skills for different materials from press releases to website copy
Developing creative promotional materials
Client management / good relations
Marketing project management and delivery
Aptitude for organizational detail
Effective communication & negotiation skills with a wide variety of people (written & verbal)
A strong desire to work for the organization – Marketing & PR
Lead on initiatives, being committed to the role and delivering on objectives/deadlines
Positive and friendly outlook
Able to work under pressure, prioritizing to meet deadlines, juggling busy workload and multi-tasking
Strong relationship building skills
Eye for detail
Self-motivated, managing own time and working alone where necessary as well as part of a team
Forward thinking and creative
Provide good standard of personal presentation
Commitment and enthusiasm for the organization’s aims
- • Problem Solving/Initiative/Innovation
- • Self-Knowledge and Self-Development