Advertising Account Planner in United States

at a Confidential Company

Advertising / Media
Accounting / Audit / Tax
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Advertising Account Planner Job Description

*Advertising account planners work closely with agency accounts and creative staff producing briefs to ensure campaign ideas and strategies are converted into tangible actions and effective advertising.

*Advertising account planners are employed by large national and international advertising companies, direct marketing companies and independent creative and media agencies.

Duties and Responsibilities

*Developing ideas; pinpointing business problems;

*Analysing and interpreting a variety of information;

*Commissioning external qualitative and quantitative research;

*Keeping up-to-date with cultural/social trends and customers’ views and attitudes;

*Undertaking qualitative research activities;

*Making presentations to clients and agency staff;

*Evaluating campaign effectiveness;

*Analysing sales data.

Qualifications and Training

*A degree in any subject is acceptable for entry into the profession, although journalism, psychology, business studies, communications, media studies, marketing, or management graduates may be preferred.

*Relevant paid or voluntary market research, marketing or advertising work experience is advantageous.

Skills and Specifications

*Good interpersonal



*Communication skills


*Commercial awareness



*The ability to cope with pressure

*Effective analytical and organisational abilities.
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