Advertising Copywriter in United States

at a Confidential Company

Printing / Publishing
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Advertising Copywriter Job Description

*Advertising copywriters work closely with other creative (visual) agency staff in the conception and production of the verbal and messaging elements of advertising campaigns.

*Copywriters are responsible for the linguistic content of adverts.

*They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases and scripts for tv and/or radio adverts.

Duties and Responsibilities

*Interpreting account briefs;

*Researching clients, their competitors and the target audience;

*Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues;

*Monitoring campaign effectiveness;

*Liaising with clients and colleagues, and meeting project teams to consider advertising requirements;

*Updating and amending campaigns according to feedback;

*Supervising junior staff;

*Writing reports.

Qualifications and Training

*Any degree subject is acceptable for entry into the profession.

*A qualification in English, journalism, copywriting, public relations, or literary/media studies can be helpful.

*Experience gained through internships and work experience placements can be useful.

Skills and Specifications

*Excellent self-motivation


*Commercial awareness

*Ability to work well under pressure and meet deadlines

*Good teamworking skills

*Administrative and organisational skills

*IT proficiency


*Attention to detail

*Accuracy - both in terms of grammar and information - adverts must not be misleading

*Creativity, and ability to produce innovative and original ideas.
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