AF11626 - Rental Operations Manager in Dubayy [Dubai], United Arab Emirates

at Al Futtaim

Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description

  • P&L responsibility for all business activities relating to Rental, Leasing in the UAE.
  • To enhance the market intelligence and develop & implement marketing plans to exploit every opportunity to gain market share, increase revenues and profitability of Rental in the UAE.
  • To lead, control and motivate the Rental & Leasing in the UAE to ensure, as a minimum, the achievement of budgeted Rents/Sales, gross margins, and net contribution for Rental Units.   
  • To effectively control costs and safeguard the assets and interests of the Company for the benefit of the staff, the Company's reputation and the shareholders.



Direct Reports: 

3 X Sales Engineers

2 X Rental Service Supervisors

2 X Technicians, 1 X Electrician & 1 X Driver 


Direct Reports = 9

Financial Dimensions:

Responsible for revenue, margin growth and maintaining inventory asset levels in line with business unit Economic Profit

Description of the Accountability:

  • Directs and monitors all Rents operations in the UAE.
  • Manages Rents customer service, accounting, delivery & dispatch and maintenance functions.
  • Budgeting and forecasting.
  • Maintains and/or increases profits for each location.
  • Manages the rental fleet performance.
  • Increases customer base on a continuous basis.

Performance Indicators:

  • UAE Market realise FAMCO as a reliable source for rental & Used
  • Fleet utilization and profitability realising growth.
  • Issues and manages a 12 month marketing calendar for the business unit
  • Annual budget is achieved in revenue and profit.
  • Minimum breakdowns or service required for the fleet.
  • Number of new customers always increases.



Rental can be the right answer to many cases where contractors are incapable to buy.

It can be a good introduction and reference to new customers to demonstrate and evaluate the level of service we offer, which can be a great support to sales & after-sales.

It also emphasizes the “One Stop Shop principle that most customers are requesting from their suppliers. It can be also a great source for used equipment business.


  • 7 years of experience in Sales & Marketing, with minimum 2 years in senior management level.
  • B.Sc. Mechanical Engineering or 4 years degree in business Administration.
  • Familiar with safety and risk management regulations
  • An understanding of basic accounting
  • Must have a professional demeanour
  • Full knowledge of MS Office products, especially Word, Excel, Outlook and PowerPoint.


  • Strong leadership, planning & organizing, team player, target oriented, analytical ability, communication skills, market awareness, strategic planning, and selling skills.
  • Competent in understanding modern machinery construction methods and features and to link features with the benefits.
  • Competent in analysing market situations and in taking correct decisions regarding quantity to be ordered, model mix and pricing.
  • Strong sales, communications and interpersonal skills.
  • Understanding of DOT regulations
  • Human resource and personnel compliance issues
  • Able to interface with all different types and levels of customers and employees

  Apply Now

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