Area Manager in Rivers, Nigeria

Sales / Marketing
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

Job Description

  • The Area Manager will be accountable for the development and implementation of our client’s brands sales strategy for all the channels in the Greater Port Harcourt area.
  • She/he will also be responsible for the management and control of a decentralized team across the area.


  • Leading, developing, motivating and coaching a team of Trade Representatives:
  • Setting SMART objectives
  • Evaluating performance
  • Managing and controlling budgets (travel & expenses, free bottles and company tools, etc.)
  • Guarantying sales team are operating at all time with high level of integrity
  • Ensuring relevant reporting and weekly updates of clients data base system
  • Contributing to the elaboration of the Annual Budget, Brands and Trade Marketing plans with the Marketing teams and the Market Manager.
  • Participating in Budget and Marketing plans processes.
  • Developing and executing sales strategies and annual sales plans for all key customers across all channels to achieve brand plans.
  • Ensuring volume targets are met through co-ordination of the sales team and through own fieldwork and presence.
  • Identifying and recommending new business development and brand development opportunities.
  • Identifying high profile on premise outlets to ensure maximum distribution and visibility of portfolio.
  • Developing and maintaining a strong network of contacts within major customers to maximize brand opportunities and effectiveness of brand investment.
  • Implementing brand strategies through effective customer activity and product visibility.
  • Continuously improving account planning.
  • Allocating, managing, controlling and evaluating Brand A&P and POS budgets to optimum results.
  • Ensuring effective management and implementation of promotional activity in target outlets.
  • Gathering and using comprehensive competitor information to minimize competitor activity across the account portfolio.
  • Facilitating regular sales meetings with sales team to review progress, plan activity, brief in new initiatives.
  • Maintaining a weekly schedule of personal fieldwork time consisting of coaching and developing Trade Representatives on customer visits and management of own customers to achieve personal objectives.
  • Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.



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