Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.
- Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
- Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
- Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
- Brand Management/administration (20%) - Manages Brand Office Administration.