Assistant Vice President Marketing in Lagos, Nigeria

at Bevas Logistics Ltd

Industry
Marketing and Advertising
Specialization
Marketing and Advertising
Minimum Qualification
OND
Required Experience
Entry Level
Employment Type
Full Time
Gender
Male or Female

Job Description

Principal Accountabilities and Responsibilities

  • Define the appropriate marketing organization for the company’s growth.
  • Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
  • Oversee marketing communications including; branding, public relations, advertising, trade shows, seminars and events, collateral materials, market research management, website design and content etc.
  • Define and direct marketing programs for demand creation, lead generation and interface with VP Sales for lead tracking and management.
  • Work closely with VP Sales to develop and manage channel and partner strategies and programs.
  • Oversee product management including market and customer research for market and product requirements.
  • Develop and track metrics and success criteria for all marketing programs and activities. 

Responsibilities

Principal Accountabilities and Responsibilities

  • Define the appropriate marketing organization for the company’s growth.
  • Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
  • Oversee marketing communications including; branding, public relations, advertising, trade shows, seminars and events, collateral materials, market research management, website design and content etc.
  • Define and direct marketing programs for demand creation, lead generation and interface with VP Sales for lead tracking and management.
  • Work closely with VP Sales to develop and manage channel and partner strategies and programs.
  • Oversee product management including market and customer research for market and product requirements.
  • Develop and track metrics and success criteria for all marketing programs and activities.

Requirements

Required Skills & Qualifications

  • HND/Bachelor's or preferably Master’s degree in Marketing, Branding, Communication studies.
  • 2 years marketing experience in airline/travel industry with 2years in similar/senior management position.
  • Ability to plan and manage at both strategic and operational levels.
  • Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
  • Demonstrated ability to manage marketing activities (PR, corporate identity).
  • A result oriented track record in the creation of successful marketing campaigns and promotions that drive consumer response.
  • Must have exceptional project management, organizational, analytical skills with attention to detail.
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and brand management activities.
  • Knowledge of marketing best practices, promotional marketing tactics, messaging programs, channel management, event planning and web design.
  • Ability to work with very limited resources and ensure proper and timely execution.
  • Thorough knowledge of innovative marketing techniques to maximize spent and capable problem solver.
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