Assistant Vice President Marketing, Customer Loyalty & Customer Relations in Lagos, Nigeria

at Arik Air

Airline / Aviation
Project Management
Minimum Qualification
Master's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description

Department: Commercial
Reporting to: VP Commercial/CCO 
Direct Report: AVP Marketing/SM CL & CRM

Primary Objective

  • The Assistant VP Marketing, CL & CRM will be responsible for providing leadership and management of the Company’s marketing team, conceptualizing and implementing marketing strategy and achieving marketing targets.
  • Specific responsibilities include business and market research and planning; Strategic direction for promotion and advertising; Corporate marketing, partner/channel marketing, product marketing, and product management; Coordination with sales and directing the day-to-day activities of marketing staff.
  • The VP Marketing will drive the Company’s efforts to position itself as a visionary leader to achieve its revenue goals.
  • The VP will be responsible for Arik’s loyalty programs, partnerships and customer relations, strategic marketing plans to increase supplemental revenue.

Principal Accountabilities and Responsibilities

  • Define the appropriate marketing organization for the company’s growth.
  • Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
  • Oversee marketing communications including; branding, public relations, advertising, trade shows, seminars and events, collateral materials, market research management, website design and content etc.
  • Define and direct marketing programs for demand creation, lead generation and interface with VP Sales for lead tracking and management.
  • Work closely with VP Sales to develop and manage channel and partner strategies and programs.
  • Oversee product management including market and customer research for market and product requirements.
  • Develop and track metrics and success criteria for all marketing programs and activities. 
  • Develop Arik’s tactical marketing strategy to support the development, testing and execution of marketing campaigns for the loyalty and partnership programs. This includes web promotions, e-mail campaigns, event marketing, inflight promotions, sponsorships, and internet marketing efforts.
  • Restructure Arik’s mileage based loyalty program to better align with corporate business model and customer base.
  • Develop and optimize Arik’s destination and hotel partnerships including restructuring of distributions channels, contract re-negotiations, marketing and pricing strategy.
  • Act as strategic leader and point of contact between Arik staff and all loyalty partners to facilitate discussions and projects between Arik and partners.

Required Skills & Qualifications

  • Bachelor's or preferably Master’s degree in Marketing, Branding, Communication studies.
  • 8 - 10 years marketing experience in airline/travel industry with 4 years in similar/senior management position.
  • Ability to plan and manage at both strategic and operational levels.
  • Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
  • Demonstrated ability to manage marketing activities (PR, corporate identity).
  • A result oriented track record in the creation of successful marketing campaigns and promotions that drive consumer response.
  • Must have exceptional project management, organizational, analytical skills with attention to detail.
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and brand management activities.
  • Knowledge of marketing best practices, promotional marketing tactics, messaging programs, channel management, event planning and web design.
  • Ability to work with very limited resources and ensure proper and timely execution.
  • Thorough knowledge of innovative marketing techniques to maximize spent and capable problem solver.
  • Experience managing ad placement and sponsorships.
  • Demonstrated successful experience negotiating with media
  • Experience overseeing the design and production of print materials and publications.
  • Demonstrated ability to identify and develop talent, lead, manage and motivate people.
  • Experience managing marketing service vendors including print/press, design and tradeshows.
  • Possess excellent written and verbal communication skills.
  • Must have the ability to build strong relationships and lead cross functional teams.
  • Professional presence - interacting with external members of the industry.
  • Strong creative, strategic, and interpersonal skills.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Membership in a professional organization a plus.

Working Relationship:

  • The post holder will maintain close relationships with key stakeholders, these include:
    • Pricing
    • Network Planning
    • Global Sales and Distribution
    • Ground Operations
    • E-Commerce
    • Third party vendors


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