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· Assists manager by delivering category analysis and business implications to sales team, identifying the opportunity to enhance customer/category objectives
· Work with Category Management team to increase knowledge and involvement in category and brand development projects
· Customizes existing corporate category initiatives
· Assists with deliver of category insights to broader customer insights & analytics team to develop collaborative business solutions
· Assists team to exceed established shelving and merchandising objectives.
· Work with internal partners, retailer contacts to develop and help implement category growth plans
· Educate sales team on new item initiatives and category rationale for development; develop proposals for distribution and shelving changes to the account
· Ensure category initiatives and plans are delivered