Bancassurance Healthcare Marketing Officer in Nairobi Municipality, Kenya

Banking / Financial Services
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Reporting to the Manager, Healthcare Scheme & Insurance, the role holder will be responsible for Development of appropriate Healthcare Insurance Solutions (Both Insured and Self-Funded) and growing the medical insurance revenues to support the overall Bancassurance business growth objectives.


Participate in the research and development of new healthcare insurance products and implementation of medical insurance programs

Leverage marketing initiatives undertaken across the branches to drive medical insurance business growth

Prepare and share regular medical insurance sales reports with Branches & Bancassurance management team

Champion medical insurance training across the sales teams working closely with the Sales and Marketing manager to enhance internal knowledge and increase sales

Participate in regional meetings share ideas and contribute towards the growth of medical insurance revenues

Leverage the existing client data base through use of data mining to develop a healthy prospect list and effective cross-selling of medical insurance products

Maintain close relationships with clients through regular customer/ group visits to understand customers’ healthcare financing needs, identify new opportunities and develop relevant healthcare insurance solutions

Work closely with Bancassurance officers and relationship teams to enhance cross-selling and drive revenue growth

Promote the Bank’s brand and image through excellent customer service


Professional Qualification of AIIK Diploma or CII

A university degree specializing in Insurance or business management

At least 3 years’ experience in the marketing of Medical insurance/ Healthcare Insurance Solutions in the insurance industry

Proven Track record of achieving medical insurance sales targets

Very good understanding of medical insurance products

Team player with strong interpersonal and persuasive skills

Good planning and organization skills with the ability to deliver effectively within strict deadlines

Excellent communication and customer service skills

Strong presentation and negotiation capabilities

Proficient in the use of Microsoft office software

Accuracy and attention to detail

Must have passion for great results and a strong sense of self-initiative

Ability to work independently and offer effective solutions

Ability to build strong working relationships with a wide variety of internal and external partners

Ability to treat all client information with utmost confidentiality


The above position is a demanding role which the bank will provide a competitive package for the successful candidate.

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