On 1 July 2013, Ernst & Young announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose. Our new Global Chairman and CEO also recently unveiled a vision for the business that includes an ambition to become one of the most distinctive professional services organizations in the world, and have the number one brand. Critical to this is a market-leading Brand, Communications and Marketing (BCM) function that is fully aligned to and supports EY’s new purpose, ambition, strategy and positioning. And although building a better working world is an ambitious objective, it is a very genuine aspiration and is already becoming front and center of everything we are doing as an organization. This is an exciting time to be a leader in EY’s transforming BCM team.
The Brand and Corporate Programs Leader is a new and critical senior leadership role that has been created to help EY deliver against the vision for the future, which includes having the best brand. The role is accountable for providing successful leadership, management and governance of EY’s brand globally. The role will oversee a team focused on developing the strategy and for delivering programs targeting a variety of stakeholders and influencers and for driving brand recognition and reputation management strategies engaging our 170,000 people located in 29 Regions (140 countries) around the world.
The role will oversee the budget for brand and corporate programs and will have overall responsibility for a global network of Brand and Corporate Programs leaders. The position will be a core member of the BCM Leadership team and will hold key relationships with EY’s Senior Leadership team. The role will be required to build strong relationships and work extremely collaboratively across the BCM team.
Success in this role will be the delivery of a comprehensive, world-class brand-building program for EY that is relevant both globally and locally and that delivers sustainable, measurable results. Success will be measured through EY’s global brand survey and other relevant surveys to be determined, program usage, through a media dashboard and through analyst rankings.
Essential Functions of the Job:
Responsible for the performance of the Brand and Corporate Programs team of approximately 40 people as well as a broad network of brand and corporate programs leaders across the world. Motivate team through effective monitoring, coaching, counseling and providing a positive working environment.
Responsible for leading and managing the following areas globally:
Initially, this role will be based on London (approximately six months). However, there are no long-term restrictions on where this role can be based. Global travel will be required pending business needs.