Brand And Corporate Programs Leader in England - London, United Kingdom

at Ernst & Young

Executive / Top Management
Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

On 1 July 2013, Ernst & Young announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose. Our new Global Chairman and CEO also recently unveiled a vision for the business that includes an ambition to become one of the most distinctive professional services organizations in the world, and have the number one brand. Critical to this is a market-leading Brand, Communications and Marketing (BCM) function that is fully aligned to and supports EY’s new purpose, ambition, strategy and positioning. And although building a better working world is an ambitious objective, it is a very genuine aspiration and is already becoming front and center of everything we are doing as an organization. This is an exciting time to be a leader in EY’s transforming BCM team. 

The Brand and Corporate Programs Leader is a new and critical senior leadership role that has been created to help EY deliver against the vision for the future, which includes having the best brand. The role is accountable for providing successful leadership, management and governance of EY’s brand globally. The role will oversee a team focused on developing the strategy and for delivering programs targeting a variety of stakeholders and influencers and for driving brand recognition and reputation management strategies engaging our 170,000 people located in 29 Regions (140 countries) around the world. 

The role will oversee the budget for brand and corporate programs and will have overall responsibility for a global network of Brand and Corporate Programs leaders. The position will be a core member of the BCM Leadership team and will hold key relationships with EY’s Senior Leadership team. The role will be required to build strong relationships and work extremely collaboratively across the BCM team. 

Success in this role will be the delivery of a comprehensive, world-class brand-building program for EY that is relevant both globally and locally and that delivers sustainable, measurable results. Success will be measured through EY’s global brand survey and other relevant surveys to be determined, program usage, through a media dashboard and through analyst rankings. 

Essential Functions of the Job: 

  • Provides strong leadership and support to Senior Leadership to deliver against EY’s global strategy laid out under “Vision 2020”

  • Develops and implements EY’s brand and reputation strategy and plays a leadership role to create a best-in-class brand, communications and marketing function

  • Provides strong leadership in coordination with peers as well as working closely with the Brand, Communications and Marketing Leader to drive performance goals of improving service delivery, quality and cost efficiency of the function

  • Oversees all reputation management activities from a crisis perspective, while overseeing overall influencer relationship management programs (e.g., media, analysts, public policy, alumni)

  • Oversees the brand management strategy for visual and verbal identity and evaluate compliance, while providing tools to enable the function and broader EY population globally to adhere to global brand standards

  • Holds accountability for marketing and communications activities involving corporate responsibility and community engagement

  • Collaborates with the Global BCM Integrated Strategy, Planning, and Measurement team to provide input into the integrated strategic planning and prioritization process

  • Manages and engages talent across the Brand and Corporate Programs team

  • Manages relationships with key stakeholders while supporting and enabling a network of Executive and Regional Brand and Corporate Programs teams

  • Develops methods for supporting innovation and change across the organization

  • Holds significant budgetary and financial management responsibilities

  • Establishes goals for the Brand and Corporate Programs team and pursues assignments that are related to higher-level, strategic, long-term objectives

  • Takes an organizational-level view of implications: manages competing forces and drives understanding, motivation and stakeholder value

  • Maintains up-to-date knowledge on brand, communications and marketing issues, trends and long-term implications for EY
  • Requirements

  • Knowledge, Competencies and Skills Requirements: 
  • Organizational buy-In: Demonstrates strong leadership and consensus-building skills in a dynamic environment

  • Results driven: Delivers on EY’s and BCM’s strategic priorities; aligns BCM initiatives with EY’s performance agenda and revenue goals; achieves the desired results; communicates the BCM value proposition

  • Talent development: Develops others proactively; sees learning and development as a critical input to delivering exceptional client service to BCM clients; seeks to inspire

  • Inspiring others: Provides a vision for BCM; motivates professionals across BCM to realize the BCM vision; enables innovative thinking and inspires innovative action; communicates the business case for change; leverages communications to inspire others

  • Be a point of integration: Enables knowledge sharing throughout BCM and EY; has the ability to synthesize information from others; connects all facets of the business when initiating, developing and implementing communications and marketing projects; helps the business address its big issues; serves as an organizational connector

  • Change management: Communicates BCM’s current state and desired future state; provides tactical guidance to realize BCM vision; maintains comprehensive working knowledge about the change process and implementation best practices

  • Problem solving/conceptual thinking: Demonstrates knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business

  • Global business acumen: Demonstrates knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross cultural/geographical sensitivities

  • Supervision Responsibilities: 

    Responsible for the performance of the Brand and Corporate Programs team of approximately 40 people as well as a broad network of brand and corporate programs leaders across the world. Motivate team through effective monitoring, coaching, counseling and providing a positive working environment. 

    Responsible for leading and managing the following areas globally: 

  • Corporate and service line brand programs

  • Brand management

  • Public relations (including analysts, social media and public policy)

  • Alumni

  • Corporate responsibility

  • Other Requirements: 

    Initially, this role will be based on London (approximately six months). However, there are no long-term restrictions on where this role can be based. Global travel will be required pending business needs. 

    Job Requirements:


  • Bachelor’s degree (or equivalent area of study)

  • Experience: 

  • Substantial brand, communications and marketing experience in a world class global organization

  • Experience of brand building within a people organization with proven and demonstrable results

  • Experience leading global brand transformation programs within a multinational environment

  • Experience leading and managing large, diverse and virtual high performance teams

  • Proven ability to influence and build collaborative relationships with senior level stakeholders
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