Brand Assurance Manager in Lagos, Nigeria


Advertising / Media
Business Supplies and Equipment
Minimum Qualification
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female

Job Description

Job Title: Brand Assurance Manager


It is recognized that there is an increasing threat posed by counterfeit activity (and illicit alcohol) to the growth ambitions of our brands in Africa, and urgent action is required. The focus of the role will be to ensure that we understand the issue and mitigate it.

Brand Assurance Manager will have responsibility to run the total Anti-Counterfeit (AC) programme and deliver what has been agreed.



The Brand Assurance Manager oversees an operation that must secure the integrity of millions of Sterling worth of stock and protect/recover GN assets and fiscal property against the risk of fraud, faking and misappropriation.

Market Complexity
Key task is to assess, investigate and reduce counterfeiting incidence. Illicit and counterfeit trade participants are engaged in a multi-million sterling industry, which is by its very nature complex, secret and highly profitable. There are many challenges in the identification of those involved in the manufacture, shipping, distribution, sale etc. of unauthorised products, determining proof of involvement with suitable evidence, and ensuring effective legal action is taken.

Purpose of Role
The role of AC unit is to protect both our consumers and brands by identifying those involved in the production, movement and sale of counterfeit Diageo products, both beer and spirits, and in bringing such operations to an end with the closure of production sites/ arrest of illegal operators. 

Market Complexity
Reports to the Regional Distributor Manager. Responsible for the development of distributor infrastructure and capability. Currently 300 distributors at various levels of capability.

Purpose of Role:
The Distributor Development Manager has accountability for developing and sustaining amazing value adding business relationships with our key distributors. They develop and drive our joint strategy and plans with distributors, have direct performance and P&L responsibility and a strong focus on working with distributors to develop the capability within their organisations. DDM is also accountable for leading a RTM Executive team and develop and drive our strategy and plans with Wholesalers/Stockists. These roles operate at the market, cluster or region level depending on the size and complexity of both the market and the distributor.

Key Relationships

  • Close contact with the Head of Security and Corporate Relations Director.
  • Close interface with heads of departments in Guinness Nigeria especially in Quality.
  • Close contact with the Security, Finance, Sales, Procurement, Corporate Relations and the Customer Services Teams.
  • Close contact with local Enforcement authorities, Brand Protection, Standards and other government agencies.
  • AC Heads of other international and large local companies within the country.
  • Close contact with senior Management of AC units cross-border.
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