Brand Management in United States

at a Confidential Company

Executive / Top Management
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Brand Management Job Description

*Brand managers are the key people behind the success of any brand or product.

*They are responsible to improve the value of their brands or products, which in turn generate profitable returns for the company and shareholders.

*Brand managers develop, plan and implement marketing activities to increase the value of brands.

Job Responsibilities

*Brand managers are responsible for the overall performance of their brands, which includes managing and developing their brands P&L (Profit and Loss), image and positioning in relation to their competitors.

*They are the key persons to plan, develop and implement marketing initiatives and activities for their brands or products.

*Brand managers lead market research efforts to understand customers’ perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors.

*Brand managers are also required to be creative and be updated with latest marketing trends as the job also involves coordinating events, marketing projects and advertisement campaigns for their brands or products.

*Brand managers work with a wide network of people such as advertising and media professionals, contractors and sales agents as well as their own internal marketing team members.

*They have to exhibit strong leadership abilities, good communication and social skills, strong analytical skills and the ability to multi task.

*Brand managers are also a member of the management team, having to report weekly results and activities during management meetings as well as to integrate corporate objectives into their brand management strategies.

Training and Education Requirements

*Brand managers are required to have core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research as well as some knowledge about accounting and finance.

*They are expected to have at least a bachelor’s degree in business with specialization in marketing.
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