Brand Manager, Smirnoff Vodka And RTD in Lagos, Nigeria

at Guinness Nigeria

Manufacturing / Production
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description

AutoReqId: 49434BR
Function: Marketing
Type of Job: Employee
Level: 5B
Reports to: Head of Marketing, Spirits and RTD Diageo Brands Nigeria


  • We are the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Smirnoff, Baileys and Guinness.
  • The vision for Smirnoff is to be the number 1 brand for 18 -24 year old globally in release. Your responsibility will be building the brand in the pivotal stages of development and ensuring it is a sustainable, high volume growth business.

We are looking for someone who;

  • Knows and loves the brands. Able to influence and inspire diverse groups of people to listen to and act.
  • Holds self and others accountable for the highest standards. Drives change, works hard, and ruthlessly prioritize whilst taking care to build great relationships.
  • Treats the business as if it is truly their own - passionate about leaving a legacy to be worthy of that of our founders

Role and Accountabilities

  • To take a lead role in the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives on the brand/category
  • Accountable for delivery of the annual operating plan for the brand
  • Develop and seamlessly execute the annual brand plans ensuring plans are grounded on deep market and consumer insight and are in-line with Diageo global standards.
  • Deliver brand strategy & advertising communication founded upon a deep understanding of the consumer to achieve agreed brand health targets.
  • To deliver robust Measurement and Evaluation for all projects and effectively use search and spin.

Leadership Responsibilities

  • Consistently deliver great performance - You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently.
  • You have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
  • Find Solutions - With a deep understanding of the business, you are able to use imagination when finding solutions and perusing breakthrough opportunities for the brand/ portfolio.
  • You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
  • Grow Yourself - committed to the development of self and others

Functional Capability:

  • Strategic penetration -Uses analytical skill to quickly identify the key issues and optimal growth drivers. Ensures insights are always at the heart of the plan.
  • Motivating cross functional teams and agencies -Constantly strives to build great productive relationships by breaking down barriers to performance
  • Marketing judgement-balances instinct with rational logic to evaluate creative work and is increasingly using technical expertise to just a creative idea. 
  • Commerciality - Demonstrates complete understanding of budgeting, pricing and cost management and bottom line. Fully understands sales team priorities and understands and tracks performance. .
  • Brilliant Execution - Can manage multiple projects and works to aggressive time scales within budget. Manages project complexity and insists on high implementation standards.

Qualifications and Experience Required

  • Degree in Marketing / Business or other related discipline.
  • Proven and strong Brand and Trade marketing experience (3-4 years)
  • Developing level capability on all Marketing Functional capabilities as identified in the capabilities above.
  • Can demonstrate excellent Commercial judgment & acumen.
  • Is experienced at managing key stakeholders nationally & internationally.
  • Strong experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
  • Budget & cost control management.
  Apply Now

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