Brand Manager in Lagos, Nigeria

at Jones Beverages Ltd

Manufacturing / Production
Food & Beverages
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Job duties: 
• Plan, develop and direct marketing efforts for a particular brand or product 
• Create strategies to take advantage of market opportunities 
• Conceptualize strategic initiatives and implement details of a campaign 
• Execute strategies with cross-functional teams 
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies 
• Supervise brand content 
• Manage access to brand assets 
• Develop brand standards and usage guidelines 
• Assist integration of campaigns with brand consistency 
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research 
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products 
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding 
• Write reports, specifications and creative briefs. 

• Excellent written and verbal communication skills 
• Strong research and analytical skills 
• In-depth understanding of the company’s current products and future concepts 
• A willingness to listen 
• Ability to think creatively and innovatively 
• Budget-management skills and proficiency 
• Professional judgment and discretion that comes from years of experience in the field 
• Analytical skills to forecast and identify trends and challenges 
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. 

Mode of Entry/Qualification: Bachelors degree or MBA in marketing or equivalent work experience. 
Interested candidates should send their CV with current phone number to the email address:, using the job title as a subject of the mail.

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