Brand Manager in Ogun, Nigeria

at Afribeth Ltd

Industry
Manufacturing / Production
Specialization
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Gender
Male

Job Description

  • Brand plans:  Develop marketing activities for brands/products, particularly below-the-line programmes. Ensure the proper and effective field execution of approved marketing activities. Develop and plan regular sampling programmes as appropriate for brands/products. Work closely with the Trade/Customer Marketing unit within the Sales function on the development, implementation and evaluation of trade promotions. Evaluate all core/major activities and ensure learnings are captured for future brand planning.
  • Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for assigned brands/products. Provide market information with which to report on the performance of assigned brands/products.
  • Competitor monitoring: Track competitor activities and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
  • Budget: Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
  • Results:  Plan below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
  • Financial scope:  Responsible for managing marketing expenditure allocated to assigned brands/products.

Responsibilities

  • Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
  • 3-5 years’ cognate work experience, preferably FMCG, of which at least 2 must be in the Marketing function with Brand Management Experience.

Requirements

  • Understands the role of the different elements of the marketing mix
  • Preparation of annual marketing/activity plans
  • Development and execution of consumer and trade promotions and POS material
  • Third-party supplier management
  • Managing budgets and expenditure
  • Working in teams
  • Understanding of research techniques
  • Microsoft Office suite – Word, Excel and PowerPoint
  • Good communication and interpersonal skills

 

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