Brand Manager in Lagos, Nigeria

Marketing / Advertising / Branding
Minimum Qualification
Required Experience
10 - 15 years
Employment Type
Full Time
Male or Female
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Job Description

Job Description

  • Effectively market the company’s products to increase market share, through advertising, promotion, market surveys, new product development and all other means available.
  • Work closely with Sales and other departments to maximize sales and develop new products and markets with the minimum investment in marketing activities.


  • Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
  • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
  • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
  • Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
  • Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
  • Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
  • Managing the status of projects, product testing and the evaluation of external agencies.


  • MBA will be an added advantage, University degree, with marketing specialization an advantage.
  • 10 years functional experience out of which 5 years should be in an equivalent Management level.
  • Previous experience with an International FMCG work within the Food/Beverage Sector will be an advantage.
  • A Bachelor's degree in Business or Marketing.
  • Have worked on the activation or promotion of FMCG brands.
  • Experience in assisting with the Development of Brands.
  • Work with a team that is responsible for the management of the Brands Budget.
  • Strong experience in developing and implementing a strategy for all products in category
  • A proven track record in building brands and launching new products.
  • Good communication and written English skills.
  • Basic level of marketing competencies. Some of these are consumer insights, concept development, consumer understanding & market research, advertising & communication, media & communication, packaging development, consumer promotion and project management.



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