Brand Manager in Dubayy [Dubai], United Arab Emirates

at British American Tobacco

Consumer Goods
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.

As a Brand Manager you’ll be looking to maximise the potential of your assigned Brand/s by developing, communicating and implementing successful brand strategies and effective consumer engagement activities.

Your strategies will be powerfully aligned to overall brand portfolio and business strategies and drive the achievement of overall brand objectives.

This is a key role for someone who wishes to become a successful brand manager within a challenging marketplace and if you have talent and motivation you’ll find support and encouragement every step of the way.


  • Develop a strategic plan for your allocated brand/s.
  • Develop and execute an operational brand plan to meet brand objectives and consumer requirements: Propose changes to brand strategy.
  • Participate in the development of sales forecasts for allocated brand/s.
  • Ensure appropriate involvement of agencies during the planning processes.
  • Ensure your Brand Executives are trained and motivated to perform the necessary analysis and support the development/ implementation of brand programmes.
  • Propose goals and KPI’s for brand programmes and track ongoing results.
  • Manage budgets (excluding brand research).
  • Ensure competitive product performance in defined consumer segments.


Essential requirements 

  • Minimum of 7 years of Brand Marketing experience
  • Brand positioning & proposition development.
  • Leading the creation of effective brand marketing programmes.
  • Cross category marketing experience.
  • Development of trade communication programmes.
  • Ability to coordinate the efforts of a large and diverse team.
  • Motivating, coaching and developing people.
  • Developing and maintaining relationships with external suppliers.
  • Effective communication and presentation.
  • Negotiation and influencing.
  • Strategic thinking and decision making.
  • Project management.

Desirable requirements 


  • Ideally, a business / marketing degree with a sound foundation in commerce and quantitative analysis. 
  • Experience in the FMCG category  including robust brand marketing experience, not less than 7 years 
  • Additional trade marketing / key account management experience would be a plus.
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