Brand Manager in Lagos, Nigeria

at Emerald Beverages Ltd

Food & Beverages
Packaging and Containers
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female

Job Description

Job duties:

• Plan, develop and direct marketing efforts for a particular brand or product

• Create strategies to take advantage of market opportunities

• Conceptualize strategic initiatives and implement details of a campaign

• Execute strategies with cross-functional teams

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

• Supervise brand content

• Manage access to brand assets

• Develop brand standards and usage guidelines

• Assist integration of campaigns with brand consistency

• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding

• Write reports, specifications and creative briefs.


• Excellent written and verbal communication skills

• Strong research and analytical skills

• In-depth understanding of the company’s current products and future concepts

• A willingness to listen

• Ability to think creatively and innovatively

• Budget-management skills and proficiency

• Professional judgment and discretion that comes from years of experience in the field

• Analytical skills to forecast and identify trends and challenges

• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.


BSc. in Business related function.

Interested candidates should forward their CV to the email address;, using the job title as a subject of the mail.

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