BRAND MANAGER in Lagos, Nigeria

at Hayat

Management Consulting
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

  • Developing mid and long term marketing strategies for the categories under responsibility,
  • Developing and executing the yearly activity plan inline with marketing strategies ,
  • Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship),
  • Managing relations with international or local third parties: creative, media, BTL & PR agencies,
  • Orienting the media planning department to create the media plan inline with brand communication strategies,
  • Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches),
  • Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.),
  • Working closely with sales team to plan promotional activities to boost sales and increase product trials.


  • Min. 5 years experience (Hygiene category experience will be an asset),
  • University degree in a business related subject (preferably social sciences like management, economics, international relations etc.),
  • Nigerian ; or Afro-American but lived in Nigeria from his / her childhood. (Turkish but lived in Nigeria from his / her childhood is a plus),
  • Native Nigerian Pidgin English / Advanced English skills (Turkish knowledge is a plus),
  • Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience),
  • Having skills in leadership, team management, problem-solving mentality, analytical thinking,
  • Having skills in using MS Office Programs,
  • Being passionate, ambitious, success-oriented.
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