Business & Insights Planning Manager in Lagos, Nigeria

at GlaxoSmithKline

Manufacturing / Production
Project Management
Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female

Job Description


  • Gather and maintain highest organizational capability of consumer, customer and market insight to support commercial organization
  • Conduct integrated long-term macro-economical forecasts for the total pharmaceutical market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans business and industry analysis to inform commercial decision-making.
  • Generate and report monthly company-wide dashboards with agreed KPIs
  • Continuously assess portfolio and market dynamics to identify potential gaps
  • Conduct regular  business developments opportunities identification
  • Implement a comprehensive, integrated and effective Cycle Grid for Pharma business:
    • Ensure that Information systems effectively support the planning process
    • Ensure development and refinement of actionable and meaningful customer and consumer segments (trade clusters), for the area
  • Recommend priority segments, objectives and approach
  • Ensure implementation of all marketing research & information common platforms and best practices
  • Participate in the definition of consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenarios (e.g., price sensitivity analysis )
  • Drive the development of new research methodologies and analytical techniques and generate innovative ideas on how to approach customer and consumer segments
  • Support HCPs/Account profiling segmentation.


Basic Qualifications:

  • A good first degree
  • Strong market research experience - conducting, analysing and leading market research in FMCG or pharmaceutical industry up to senior manager level.
  • Minimum of 10 years related experience

Preferred Qualifications:

  • Relevant Master's degree is desirable.



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