Business Development Manager - 1 in Lagos, Nigeria

Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description

Job Objective
To increase the company’s market share by implementing aggressive customer-acquisition strategies – focused on growth and positive feedback from existing and potential customers.

Roles and Responsibilities

  • Collect and analyze data on customer demographics, preferences and needs to identify potential markets and factors affecting product/service demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians and other professionals.
  • Develop and implement procedures for identifying advertising needs.
  • Gather data on competitors and analyze their prices, product & services and method of marketing and distribution.
  • Prepare reports of findings, while making recommendations.
  • Measure and assess customer satisfaction.
  • Measure the effectiveness of marketing, advertising, and communication programmes and strategies.
  • Seek and provide information to help organisation determine its position in the marketplace.
  • Conduct market survey on competitors and propose strategies for staying ahead
  • Define and develop target segments
  • Meeting with clients to negotiate and agree on terms of reference.
  • Provide advice on business decisions
  • Confer with other departments to identify trends and key group interests and concerns 

Required Skills and Competencies

  • Functional Competencies
  •  Statistical Analysis
  •  Research and Data Management
  •  Benchmarking
  •  Critical Thinking
  •  Analytical and Numeric
  •  Business and Management
  •  Commercial Awareness
  •  Languages

Generic Skills

  •  Oral Communication
  •  Written Communication
  •  Leadership
  •  Customer Orientation
  •  Work Planning
  •  Interpersonal


  •  A relevant first degree
  •  MBA, Professional qualification in a statistical related course is a plus


  •  Interpersonal Relations
  •  Creative Problem Solving
  •  Integrity
  •  Proactive
  •  Ability to drive
  •  Attention to Detail.



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