Business Development Manager in Lagos, Nigeria

Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job Objective

  • To increase the company's market share by implementing aggressive customer-acquisition strategies - focused on growth and positive feedback from existing and potential customers.

Roles and Responsibilities

  • Collect and analyze data on customer demographics, preferences and needs to identify potential markets and factors affecting product/service demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians and other professionals.
  • Develop and implement procedures for identifying advertising needs.
  • Gather data on competitors and analyze their prices, product & services and method of marketing and distribution.
  • Prepare reports of findings, while making recommendations.
  • Measure and assess customer satisfaction.
  • Measure the effectiveness of marketing, advertising, and communication programmes and strategies.
  • Seek and provide information to help organisation determine its position in the marketplace.
  • Conduct market survey on competitors and propose strategies for staying ahead
  • Define and develop target segments
  • Meeting with clients to negotiate and agree on terms of reference.
  • Provide advice on business decisions
  • Confer with other departments to identify trends and key group interests and concerns

Required Skills and Competencies:

  • Functional Competencies
  • Statistical Analysis
  • Research and Data Management
  • Benchmarking
  • Critical Thinking
  • Analytical and Numeric
  • Business and Management
  • Commercial Awareness
  • Languages

Generic Skills:

  • Oral Communication
  • Written Communication
  • Leadership
  • Customer Orientation
  • Work Planning
  • Interpersonal


  • A relevant first degree
  • MBA, Professional qualification in a statistical related course is a plus


  • Interpersonal Relations
  • Creative Problem Solving
  • Integrity
  • Proactive
  • Ability to drive
  • Attention to Detail
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