Category Merchandising Manager in Dubayy [Dubai], United Arab Emirates

at Adidas

Sporting Goods
Marketing and Advertising
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Defines local short and medium-term objectives for the respective category.

Implement global GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drive cross-functional marketing execution.

Influence the development of global GTM strategies through providing clear and relevant commercial input. Collaborate regularly with global and local counter parts to identify business opportunities



  • Delivers a complete GTM proposition/ local category marketing plan (product, pricing, communication tools, activation tools, Sports Marketing support, etc.) to his/her Sales team, and supports the sell-in process to key accounts (samples, eCatalogue, virtualization, …)
  • Manages the cross-functional working relationships with other Marketing disciplines and the distribution channel teams effectively to ensure timely delivery of the GTM propositions
  • Coordinate EM and deliver clear and substantive commercial input and market specific needs to the global teams according to the process timelines
  • Maintains regular analytics on the sell-in and sell-through performance of his/her category as well as the ROI on communication investments
  • Proactively manages the consolidation of information with his respective colleagues in other regional operational units.



Knowledge, Skills and Abilities:

  • Cross functional marketing knowledge and experience in sport/fashion/lifestyle business
  • Consumer-focused with product understanding with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions

Requisite Education and Experience / Minimum Qualifications:  

  • University degree in business, ideally with marketing and sales focus
  • 3-4 years of Merchandising Experience, cross-functional Marketing and/or Sales experience
  • Fluent in English (writing and verbal), preferred Arabic and French
  • Strong presentation skills, Outlook and Word: Basic; Excel and PowerPoint: advanced


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