Category Merchandising Manager - Style in Dubayy [Dubai], United Arab Emirates

at Adidas

Fashion / Textile
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

  • Develop a product range, cost and retail price strategy for all MENA countries
  • Maximise sales value, whilst securing agreed margin targets
  • Increase forecasting accuracy whilst ensuring range meets efficiency targets
  • Provide sell-in support ensuring sampling, showroom & virtualization excellence
  • Support the Brand Marketing teams to ensure product launches with impact
  • Maintains regular analytics on the sell-in and sell-through of his/her category
  • Understand the market, identify trends and have full knowledge of key retailers
  • Analyse competitor’s ranges, price strategies and campaigns
  • Deliver a substantive Commercial Input and market specific needs to the global BUs


  • Net Sales, Forecasting & Margins
  • Category Strength vs competition
  • Category & Range efficiency/analysis
  • Sell-in, Sell-Thru excellence


Knowledge, Skills and Abilities:

  • Cross functional marketing knowledge and experience in fashion/lifestyle business
  • Awareness of the style consumer and market
  • Analytical approach, commercially focused
  • Strong Excel & PowerPoint skills
  • Excellent presentation skills
  • Excellent communication skills, written and verbal

Requisite Education and Experience / Minimum Qualifications:   

  • University degree in business, ideally with marketing and sales focus
  • 3-4 years of Merchandising Experience, cross-functional Marketing and/or Sales experience
  • Fluent in English (writing and verbal), preferred Arabic and French
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