Key Responsibilities and Principal Accountabilities
- To develop a clear vision for the category at local level in line with regional and global strategic imperatives, and to generate annual and three-year brand plans to deliver the vision. There is full P&L responsibility.
- To lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix
- To deliver a product development programme to generate consistent sales and profit growth
- To recruit, coach and develop direct reports into truly exceptional Marketers
- To co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
- To lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
- To lead and/or contribute to international projects with partners in the Reckitt Benckiser Group.