Key Responsibilities and Principal Accountabilities
To develop a clear vision for the category at local level in line with regional and global strategic imperatives, and to generate annual and three-year brand plans to deliver the vision. There is full P&L responsibility.
To lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix
To deliver a product development programme to generate consistent sales and profit growth
To recruit, coach and develop direct reports into truly exceptional Marketers
To co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
To lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
To lead and/or contribute to international projects with partners in the Reckitt Benckiser Group