Develop and implement effective ISA recruitment strategy. Create marketing programs that create interest for companies to become resellers
Identify potential ISA needs and interests and effectively communicate benefits and opportunities available to meet needs and interests
Follow and support new ISAs through first product and services sale and implementation
Analyze ISA capacity throughout the country to pinpoint activities to match recruiting efforts.
Perform analysis of reseller mix by product specialty and develop plan to ensure recruitment efforts target correct mix of resellers.
Analyze sales and industry trends and make appropriate recommendations to ensure long-range planning needs are met.