Liaising with clients and interpreting their briefs.
Working in account teams.
Developing creative ideas and concepts, often in partnership with the art director.
Presenting ideas to colleagues and clients.
Familiarising themselves with their clients products and services, the target audience and their competitors activities.
Writing clear, persuasive, original copy.
Updating digital media with snappy, timely content.
Proofreading copy to check spelling and grammar.
Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
Overseeing campaigns through the production stage to completion.
Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
Casting actors for TV and radio work, and listening to voice tapes.
Liaising with production companies, photographers, typographers, designers and printers.
Keeping up to date with popular culture and trends.
Monitoring the effectiveness of advertising campaigns.