CORPER in Lagos, Nigeria

at FRESH JOB CONSULT

Industry
Advertising / Media
Specialization
Broadcast Media
Minimum Qualification
HND
Required Experience
Entry Level
Employment Type
Full Time
Gender
Male or Female
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Job Description

Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns.

Responsibilities

  • Inform public about a company's goods and services.
  • Set budgeting goals.
  • Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads.
  • Create direct mail initiatives.
  • Measure ad effectiveness and optimize if needed.
  • Coordinate staff members who create and deliver ads.
  • Create, review, approve, and revise copy.
  • Oversee media buying.
  • Work with account executives to come up with ad campaigns.
  • Select agencies to partner with.
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