CRM Associate in Lagos, Nigeria

at Jumia

Retail / Wholesales
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female

Job Description

Job Descriptions

  • As a CRM associate at Jumia you will be part of a self-motivated, highly analytical and business oriented team with flat communication structures.
  • You will support preparation, analysis and presentation of customer data for coming up with new ideas for acquisition of new customers and retention of existing customers.
  • Your aim will be to come up with clear business-oriented actionable plan and support execution using CRM tools, while coordinating with different teams within the central team.
  • In return, you will enjoy a highly challenging role with a great deal of responsibility with steep learning curve at the interface between online marketing and business development.
  • You can expect an international, professional and entrepreneurial business environment as well as the opportunity to be part of the development of a fast-growing company.

Your position as a CRM Associate entails:

  • Managing end-to-end CRM activities
  • Planning, execution & reporting of newsletter Marketing activities
  • Optimizing campaign performance (performance analysis, testing, targeting fine-tuning)
  • Responsible of the newsletter performance to continuously improve CRM relevant KPIs (OR, CTOR, CR)
  • Working closely with teams in Europe and Africa
  • Lead acquisition
  • Customer retention & reactivation
  • Reporting to Head of Online Marketing and Global Head of Direct Marketing

Expected Background and Technical Skills

  • A previous experience in in the field of CRM would be appreciated
  • Advanced level of computer literacy in Microsoft packages, particularly in Excel
  • Web programming skills (HTML, PHP) would be a plus
  • Ability to crunch and cluster databases.


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