•Implement ‘Winning At Shelf’ branding & merchandising across key retail outlets in assigned market locations
•Drive inventory and deployment of visibility solutions as per guides and aligned activity calendar
•Regularly carry out customised commercial execution initiatives across different shopper touch points; Trade fairs, Sales Blitz, Market storms, Traditional & Religious events, etc)
•To effectively work with agencies and maximise use of merchandisers to accelerate secondary sales and enhance commercial execution speed to market in assigned region
•Monthly trade retail pricing survey, competition activities and new entrants in the market place report
•Coordinate and evaluate the trade promotions and trade deals initiated by Customer Marketing
•Accountable for quarterly wholesaler/retailers forum meeting and new retail channel development across key cities in assigned region.