Demand Planner(Job Number: 140007YX) in Dubayy [Dubai], United Arab Emirates

at Unilever

Manufacturing / Production
Logistics and Supply Chain
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Main purpose of the role


To own, facilitate, and administrate local company sales forecasting and demand management for his/her respective categories across U.A.E


Main Accountabilities:

1.      Base Demand Plan

• Analyze historical demand and filter out outliers (exceptions from the norm).  
• Outliers will be identified based on historical trends and knowledge of the various brands, however, by exception; they would be identified in conjunction with discussions with the category teams.
• Identify the most appropriate statistical forecasting algorithm 
• Develop the base demand plan using the most appropriate statistical forecasting algorithm and make adjustments where necessary
• Understand the variance of base from consumer demand signal & proposes ways to continuously improve by working with customer to align base (e.g. customer base forecast, Unilever base forecast)
• Communicate base to stakeholders for agreement (customer, category & marketing) upon amendment
• Event Management plan: (weekly & monthly process)
• Works with customer to manage events (activities management process) of above the line activities, below the line activities, documenting assumptions and holding accountable category to ensure activation grid is up-to-date with robust objectives for each event.


2.      New product demand (NPD) plan

• Generate the new product forecast using the historical substitution and like modelling / scenario planning techniques agreed with Marketing and Category Management
• Monitors NPD weekly in first 13 weeks and highlights any variance from forecasts using underlying, documented assumptions to category/customer/marketing to minimise bias
• Model’s total lifecycle of NPD (i.e. decline phase), working with category, marketing & development for replacement strategy of NPD, through launch, growth flat & decline phases.


3.      Facilitate the Demand Planning Process : (weekly and monthly process)
• Before the monthly meeting, identify and analyse exceptions to be discussed. Raise the exceptions telephonically with the relevant Channel/Account Manager or Category Manager if applicable.
• Present the exceptions at the monthly meeting and facilitate the process of reaching consensus on the final forecast number
• Question the activity based volume projections based on the success or failure of past activities.
• Document assumptions for base & changes. Facilitate events discussions, documenting the event objectives and circulating to relevant team members (e.g. marketing, finance)
• Agree the demand plan.


4.      Communication with extended Supply Chain
• Works with Customer Service Leaders to develop scenarios to change the phasing of demand to address supply gaps
• Communicates scenarios to change the phasing of demand to Category Managers and agrees appropriate action

5.      Continuous improvement
• Analyse forecast accuracy and bias and identify and implement process enhancements to improve these KPI’s
• Communicate forecast accuracy and bias information to Category, Marketing and Channel/Account Managers to motivate improvements
• Champion the development of changes / additions to current processes
• Coach Category, Marketing and Channel/Account Managers on forecasting techniques to improve forecasting accuracy

6.      Customer Service orientation
• Understand the impact of the customer buying pattern 
• Effectively communicates with and engages the Customer on operational issues


Key competencies (max 5)                                    

• Analytical Thinking
• Influencing Skills
• Drive and Proactivity
• Passion for growth
• Organizational Awareness


Key skills         

• Producing Baseline Forecast
• Integrating New Product Demand and Event Forecasts
• Communicating Plans and Constraints
• Using Information Technology

Relevant Experience/ Years of Experience           

  • Must have Industrial Engineering Degree 
  • Must be strong in Excel
  • Preferably have APO, SAP knowledge
  • Preferably looking for a Fresh graduate or max 2 years experience in a Demand planning position with another FMCG company.
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