To lead the operational and marketing development of web analytics implementation.
Building and executing strategic digital attribution models by data modelling various components and tools.
Ensuring that the data models are ISO standards and ensuring a 95% confidence interval in recommendations.
Utilising marketing investments through best practice implementation of analytics tools; primarily Coremetrics, Google Adwords, Google Analytics, email solutions, ad networking suites and broader CRM.
Understanding and implementing marketing automation processes and safeguard data integrity processes.
Utilising analytics to develop marketing campaigns including Search Engine Marketing & Search Engine Optimisation and incorporating real time decision making, real time bidding and real time A/B, multivariate recommendations on jumeirah.com and m.jumeirah.com.
Providing key developments on owned digital channels through on-site analytics, A/B Testing, Multi-variant testing.
Providing senior level / executive recommendations on arbitrage opportunities that are highlighted through data extraction and analysis.
Leading the reporting throughout the organisation with varying degrees of aptitude and depth.
Maximising Return on Investment / Return on Equity on existing marketing channels.
Building best practice on data integrity & qualification of data processes & audit
You will have gained a Business Degree from a reputable international university and will possess a minimum of 3 years working experience as a Digital Data/Web Analyst or equivalent.
You will have solid understanding of digital metrics, hands-on experience with tools, and knowledge of various digital measurement technologies such as Coremetrics.
It is essential that you have strong analytical skills; ability to analyse raw data, draw conclusions, and develop actionable recommendations.
You will also have excellent written and verbal communication skills, project management and presentation skills.