Digital Campaign Manager in United States

at a Confidential Company

Industry
Advertising / Media
Specialization
Information Technology
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Gender
Male or Female

Job Description


A media company requires the expertise of a Digital Campaign Manager, to troubleshoot errors encountered with tags on websites by investigating possible issues with HTML codes, to keep the client informed of projects from a technical point of view and to manage the implementation of digital marketing campaigns. The Digital Campaign Manager needs to be experienced in the use of Nielsen Market Intelligence tools, Site Census, AdRelevance, Google Analytics and Adex, as well as Office, Photoshop, Fireworks, Dreamweaver, Adexpert, DFP, DFA and OpenX.

Minimum requirements
a. University Degree or Diploma
b. Three years experience with digital campaigns and advertising operations
c. Knowledge of online display marketing metrics and ad serving applications
d. An understanding of the digital sales environment
e. Knowledge of HTML, Streaming video, Flash and Javascript
f. Experience in Nielsen Market Intelligence tools, Site Census, AdRelevance, Google Analytics and Adex, as well as Office, Photoshop, Fireworks, Dreamweaver, Adexpert, DFP, DFA and OpenX ESSENTIAL

Duties and responsibilities
a. Briefing and assisting clients with special project creative and editorial requirements
b. Managing processes between digital teams to ensure the smooth implementation of digital campaigns
c. Managing assignment to ensure the timeous completion of tasks
d. Dealing with technical queries related to Flash and 3rd party tags
e. Training subordinates on technical requirements
f. Supporting clients and resolving technical queries raised
g. Generating post campaign analysis reports
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