Digital Marketing Officer Job Reference Code: RS-SMD-003 in Lagos, Nigeria

at RusselSmith

Oil & Gas / Mining
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female

Job Description

Summary of Functions
Digital Marketing:

  • Create and implement RusselSmith's digital marketing strategy under the direction of Business Solutions Management and in line with the RusselSmith Brand Manual
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize analytics software and other tools to correctly gauge the impact of digital marketing efforts and to provide historical data
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages, website and social media content, and to optimize user experience as needed
  • Developing and managing a variety of digital marketing campaigns and techniques
  • Creation and execute SMS and Email based marketing campaigns
  • Perform research on online marketing, social media and emerging technologies with the aim of improving and strengthening the Company’s digital marketing efforts
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.

Branding & Multimedia Management:

  • Design graphics and document templates for internal and external use as required
  • Designing templates for proposals, company brochures, employee identity card, business cards using creative, innovative, novel, unique concepts and approaches.
  • Assist with formatting of documents such as reports and provide guidance to users within the Organization
  • Managing online brand campaigns to raise brand awareness.
  • Preparation of audio-visual content for internal and external use
  • Scriptwriting and storyboarding of materials for digital marketing
  • Organization and management of multimedia content and display equipment

Website Management:

  • Utilizing a range of techniques including paid search, search engine optimization (SEO) to support, monitor and promote RusselSmith's internal and external websites
  • Develop, design and implement online content, tools and web style standards to ensure consistency, timeliness and best user experience for RusselSmith’s web properties
  • Managing and redesigning of the company website.
  • Develop and implement a front line online presence by strategically positioning the company’s website content
  • Manages the website by posting and reviewing contents. Also ensures content is accurate and timely
  • Ensures that the website retains all brand attributes and reach the interest of identified key audiences.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website
  • Improving the usability, design, content and conversion of the company website
  • Maintain direct correspondence with intranet users using email, bulletin boards and chat.
  • Produce a consistent visual image on the company’s websites by promoting uniform fonts, formatting, icons, images, and layout techniques.
  • Monitor and report on website traffic statistics on a weekly basis.


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