Digital Marketing Officer in Lagos, Nigeria

at Efficacy Homes Limited

Real Estate
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • Minimum of a BSc degree in any discipline but with good working knowledge of digital marketing related subjects like advertising, media and communications; business and technology; creative design; e-business; journalism; marketing.
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels, Search Ads, Facebook Ads, Sponsored Tweets, Online PR/Advertorial, LinkedIn Ad,
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Ad words campaign
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Professional certifications would be an added advantage.
  • Web development knowledge and skill would also be an added advantage.



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