Director, Marketing in Abu Zaby [Abu Dhabi], United Arab Emirates


Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

  • Developing and executing public relations programs within the hotel and local/regional markets.
  • Developing and executing marketing campaigns within the hotel and local/regional markets.
  • Working with a pre opening team to generate awareness and visibility for the new opening property.
  • Developing and maintaining an issues awareness program and crisis communications program.
  • Acting as spokesperson for the hotel and as a member of the Executive/Crisis Management Team.
  • Assisting sales, rooms, spa and food and beverage in creating promotional programs with media outlets (radio, TV, print).
  • Assisting Director of Sales & Marketing with off season promotions, packaging and the marketing of communication tools.
  • Liaise with the hotel’s creative agency on collateral, promotional pieces, and advertising campaigns.
  • Writing, developing, producing and distributing press kits, releases and photo releases as necessary.
  • Being a key contact within the hotel for the media, industry partners and the community.
  • Developing/creating promotional events that assist non profit groups within the community while raising the profile of the hotel.
  • Developing and building positive relationships with media and industry partners in key markets.
  • Developing joint regional and national promotional opportunities with other Fairmont properties.
  • Coordinating participation in National Public Relations programs.
  • Developing and maintaining all media mailing lists and contact information.
  • Maintaining an up to date photo library, including a photographic record of all media and special events. Conduct media familiarization trips as needed.
  • Playing a key role in the environmental stewardship of our property.
  • Responsible to successfully manage and coach the communications team.
  • Consistently offers professional, engaging and friendly service. 


  • Previous experience is an asset.
  • Diploma/Degree in Public Relations and/or Journalism.
  • Proven media relations skills.
  • Excellent writing and presentation skills.
  • Strong computer literacy, especially with Word.
  • Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.
  • Strong team player with excellent leadership skills.
  • Proven ability to create partnerships within the industry and community.
  • Must be self motivated and able to make decisions while handling numerous projects at one time.
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