Director Of Marketing in Lagos, Nigeria

at Ericsson

Industry
Telecommunications
Specialization
Marketing / Advertising / Branding
Minimum Qualification
MBA / MSc
Required Experience
10 - 15 years
Employment Type
Full Time
Gender
Male or Female
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Job Description

The Director of Marketing is responsible for the marketing function in sub-Saharan Africa in line with the Group marketing strategy and Regional Growth plan.

Responsibilities

Role

  • To oversee the Marketing function in the Region
  • Develop and implement marketing plan to drive the global marketing strategy as well as Regional growth plan.
  • Drive alignment with the various Units in the Region, GF and Business Units.
  • Drive market category growth and facilitate leads generation
  • Drive brand, category, experience and product marketing in alignment with the EP, CUs and Communication.
  • Drive all the marketing customer engagement and manage single point of contact for the CUs

    Authority
  • Management of responsibilities in accordance with directives from GF Marketing. Leads the development and implementation of the Regional Marketing plan.
    Delegation of responsibility
  • Responsibility delegation is driven by regional directives or the Head of Strategy and Marketing.
    Interface, contacts and co-operation
  • Regional LT
  • Market and industry players (i.e. new business actors, key influencers)
  • Regional Industry analysts
  • Regional Management Team
  • Customer Units
  • Group Functions
  • Engagement Practices
  • Customers
  • Requirements

    Requirements

    Master’s degree in related fields (MBA, MSc or similar).

    Experience

  • Significant experience (> 10 years) relevant for driving marketing strategy development and execution, and business development across a region
  • Significant telecom industry experience and experience in areas with regional growth potential. Experience in related industries such as media, ICT and consumer electronics is desirable.
  • Proven and solid general management background with strong business acumen and experience in senior positions in an international environment
  • Demonstrated background of delivering of marketing interventions that created business impact.

    Skills and Competence:
  • Ability to develop and drive change to execute on business objectives.
  • Strong leadership and teambuilding skills with proven capability to motivate and develop a team to success.
  • Possess a sound business sense and a strong ability to think strategically.
  • Proven ability to drive change, strategy execution and inspire innovative strategic and marketing initiatives.
  • Excellent communication and value argumentation skills, both verbal and written. Ability to build trust in external engagements.
  • Strong planning, delivery and organizational skills
  • Self-motivated, resourceful and result-oriented.
  • Strong social and interpersonal skills.
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