Director, Sales And Marketing in Sokoto, Nigeria

at KPMG Nigeria

Client Services
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
10 - 15 years
Employment Type
Full Time
Male or Female

Job Description

  • Define, propose, and lead the execution of the sales and marketing strategy.
  • Review, adapt and amend strategy according to market challenges and business profitability.
  • Identify target clients and lead the selling process.
  • Elaborate action plan in order to enhance competiveness, in terms of organization, service, quality, and pricing.
  • Manage the order activity, monitor and improve the related performance.
  • Build strong external and internal business relationships and network with key players.
  • Work with operations and the various support departments to provide appropriate solutions to customers.

Sales and Marketing Team Management

  • Manage the sales and marketing team to ensure the quantitative and qualitative targets are met.
  • Measure the performance of the sales and marketing team through appropriate metrics.
  • Identify sales performance gaps and put corrective actions in place.
  • Train the sales and marketing team to improve their knowledge and performance.
  • Market Intelligence Carry out market surveys with the help of sales and marketing team.
  • Identify and communicate market changes, key competitor's strategies and industry trends to regional and corporate teams.
  • Analyze the market's attractiveness and competitive situation.
  • Analyze strengths and weaknesses as compared to other competitors.
  • Provide reliable statistics, analysis and action plans to reach market targets.

Accounts Management

  • Monitor and report profitability analysis on accounts.
  • Monitor customer's satisfaction issues.
  • Attend the KPl's review with the key accounts.
  • Provide monthly reporting within the agreed framework.



  • First degree in business, engineering or related field, with minimum 12 - 15 years of experience in the FMCG Industry.
  • Must have a deep understanding in building a brand and developing brand loyalty.
  • Professional certifications in sales, marketing and customer relations.
  • Must have a proven track record in a business development function in the FMCG industry.
  • Already in relation with key market stakeholders, and have the ability to translate operational concepts into business solutions.
  • In-depth knowledge of the local environment and culture in which the company currently operates.
  • Well organized, possesses strong business acumen, excellent communication skills as well as leadership abilities.
  • Resourceful and flexible, with good interpersonal skills that will enable adaptation in complex, challenging, cultural and social contexts.
  • Excellent command of written and spoken English.


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