E-Commerce Lead in Lagos, Nigeria

at The JobMag

Sales/Business Development
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

The E-Commerce Lead is responsible for providing leadership and direction for growth and success of the organisation’s online direct sales channel. He/she will be responsible for online content management, creating online marketing opportunities and initiatives that would deliver best personal shopping experience to customers.


  • The desired candidate should be able to demonstrate high level Omni-channel e-commerce, analytics, sales and retail experience. Are you the one we are looking for? Then you should know that some of your duties would include the following:
  • Develop and implement strategy for the development and management of the online business both brand and e-commerce
  • Provide leadership in customer experience including design, content, information architecture, site performance, functionality and usability, working closely other teams
  • Develop and implement strategies for in-depth analysis, reporting and growth in online sales KPIs, customer retention and brand experience
  • Ensure timely and accurate deployment of new products and content management
  • Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online with the designer arena


  • Lead strategy and implementation of automated email marketing, lifecycle campaigns
  • Lead online promotional calendar with aggressive conversion-oriented approach
  • Manage and grow affiliate marketing efforts to reach core demographics
  • Expand social commerce efforts on Pinterest, Facebook, Twitter, Instagram etc
  • Oversee product offering and ensuring sales are maximized and content delivered effectively.
  • Customer Service
  • Manage relationships with outside web developers and 3rd party e-commerce software vendors
  • Manage product information production to provide best shopping experience
  • Develop site personalization strategies incorporating geolocation, shopping behaviour, order history, email and social media interactions
  • Report on KPIs and other issues and take remedial action where necessary
  • Ensure all service criteria are met investigating any anomalies with the warehouse or credit and report back to customers.
  • Manage and monitor undelivered orders, credit notes, refunds, exchanges, customer emails


  • Drive merchandising for categories based on historical sales data and analytics
  • Monitor sales, stock and gross margin report by division, concept and product group, for review with Merchandising/Retail operations.

Desired Competencies & Experience
To be selected for this role, you must be creative with a strategic mind and a desire to work in a  hands-on, fast-paced environment.


  • Previous  e-commerce marketing experience in an online retail store
  • 3-5 years relevant  work experience
  • BSc/HND degree in Marketing/Computer Science/Business Administration/Operations Management or any other relevant discipline
  • Expert user of Google Universal analytics, Omniture/Mercado, Tagging Management
  • Proficiency in Website development, project management CMS systems
  • Hands-on experience in online marketing, SEO, SEM & PPC
  • Analytical and problem solving abilities
  • Exceptional communication skills, both oral and written,
  • Leadership capabilities, should be able to influence others
  • Well organised project management approach
  • Self-Motivated and result driven
  • Proficiency in the use Microsoft Office applications
  • Ability to work independently as well as part of a team in a fast paced environment.



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