Email Marketing Strategist Ref No: 150828-1 in Lagos, Nigeria

Retail / Wholesales
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description

Reporting Line: Head, Digital Marketing

Job Description

  • Email Marketing Strategist to grow and enhance the email marketing program for our highly successful ecommerce business.
  • The Email Marketing Strategist will have very strong technical skills and will come from preferably an Ecommerce environment, in which email drove sales growth.
  • On a broader scale this role is responsible for managing and optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics.
  • The candidate will also be responsible for the campaign process end-to-end, including design (photoshop), list management and segmentation, HTML coding of emails, tracking and deployment of emails using our ESP.

Duties & Responsibilities

  • Creating engaging and visually appealing communications that should prompt customer engagement and translate to conversions.
  • Creating visually engaging customized email templates
  • Implementing design through HTML & CSS.
  • Contribute to development of initiatives that brings about high volume sales
  • Sourcing and Purchasing of images online.
  • Manage Brand Corporate Identity assets.
  • Ability to create visually appealing designs for digital display advertising resulting in click through and conversions
  • Editorial design and excellent marketing collateral design skills
  • Professional Logo design skills and brand identity design skills.
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