Events Manager | Al Futtaim Group Real Estate in Dubayy [Dubai], United Arab Emirates

at Al Futtaim

Real Estate
Marketing and Advertising
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description

Events Budget:

Create and prepare events budget on an ad hoc basis, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.

Creative Events Approach:

  • Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per marketing plan.
  • Identify key sponsors (in tandem with speciality leasing department), suppliers, research entertainment opportunities, and carry out cost benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as achievement of business objective, for presentation. Present such proposal for review and approval by GM Marketing.

Event Management:

Responsible for the preparation, implementation, delivery and management of events team (made up internal staff, consultants and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunity during that period.

Multi-Media Production/Video Productions:

Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube and for award submissions.

Contacts/Suppliers/3rd Parties:

Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.

Recruitment and Training:

Participate in hiring and training short and long term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.

City-wide events:

Together with the marketing team and GM marketing work on City-wide events (for DFC) and its partners i.e. Emirates Literature Festival, Dragon Boat Racing, Whatever Floats your boat and secure buy in- and/or participation from key anchor and/or Al Futtaim brands such as ICH, M & S, Ikea.

Retailer Coordination:

Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an on-going basis. Approach retailers for participation in events/campaign i.e. Ramadan; DSS and DSF.

Retailer Meetings/Annual General Meetings/Category Meetings

Together with GM Marketing work on monthly retailer meetings for update key stakeholders/anchor retailers on events in DFCM and DFC to get a better return on retailer participation in /around the city.

Tourism (DFCMall and DFCM)

  • Together with the GM marketing and CS service team work on an annual tourism strategy for DFCMall and DFC.
  • Manage and track tourism efforts from DFC partners and ensure that DFCMall
  • Work closely with retailers to implement a ‘special offers/promotions’ for hotel guests.


  • Together with the GM marketing meet with residential teams on a regular basis to ensure that DFCMall communicates regularly and effectively with all its ‘residents’ in the City.
  • Conceptualise and implement a residential programme (together with DFCMall retailers) that will encourage repeat visitation
  • Together with GM Marketing ensure that branding efforts across the city is in line with DFC positioning i.e. Gantries/ Street Décor.


Align DFCM and DFC with 2 to 3 key charities in-line with the positioning of the mall/city and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’.



  • Diploma in Marketing/ Events with 5 – 7 years in a well-established events management company in Europe or UAE (with good knowledge of the local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management)
  • Events experience
  • Retailer experience (optional)

  Apply Now

Sponsored Jobs in United States

Ads by Careerslip