Executive Marketer in Lagos, Nigeria

at GIGA CONSULT

Industry
Marketing and Advertising
Specialization
Marketing / Advertising / Branding
Minimum Qualification
OND
Required Experience
Entry Level
Employment Type
Full Time
Gender
Male or Female

Job Description

  • Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.

  • Using the full marketing mix for the company’s marketing communications

  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.

  • Understanding the product and customer profile and write thorough specs for each conference/exhibition.

  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.

  • Producing an accurate summary of total spend at the end of a marketing campaign.

  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.

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