General Manager, Marketing in Lagos, Nigeria

Project Management
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job Description:

  • Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunity and minimize effects of competitive activity.
  • Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to top management.
  • Develop, establish and maintain marketing strategies to meet organizational objectives.
  • Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
  • Participate in business process modelling sessions, providing data and insights into market need and customer expectations.
  • Manage the development, implementation and review of marketing budgets.
  • Execute marketing campaigns and analyze performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
  • Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy.
  • Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment.
  • Work with the marketing team to ensure all marketing goals, campaigns and strategies are perfectly aligned with the sales strategy.
  • Develop and maintain long-term relationships with industry thought-leaders, marketing associations and advisors.
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