General Manager Sales And Marketing in Lagos, Nigeria

Client Services
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female

Job Description

  • Achieve the sales collection targets and the company’s budget through the sales and marketing team members;
  • Develops policies, standards operating procedures and other guidelines for smooth running of the business;
  • Restructures the entire sales and marketing function as necessary to achieve the corporate objectives;
  • Works closely with all the cross functional heads to achieve corporate objectives;
  • Builds and establishes contacts with key decision makers of the major industries and key clientele for each product segments, government offices, corporate entities, major architects, contractors and business houses and all stakeholders;
  •  Establishes effective communication link between all grades of employees within the function;
  • Plans for and ensures product availability and visibility to meet corporate turnover with the objective of becoming a dominant player in the Nigerian paint market;
  • Monitors business environments on changes likely to affect sales positively or otherwise for appropriate action;
  • Prepares and submits weekly sales flash/report, monthly sales report as well as reports for board meetings;
  •  Determines annual unit and gross-profit plans by implementing marketing strategies and analyzes trends and results;
  •  Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projects expected sales volume and profit for existing and new products;
  • Implements national sales programs by developing field sales action plans;
  • Maintains sales volume, product mix, and selling price by keeping current with
  • supply and demand, changing trends, economic indicators, and competitors;
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand;
  •  Completes national sales operational requirements by scheduling and assigning employees and following up on work results;
  •  Maintains national sales force by ensuring prompt recruitment, selection, orientation and training of sales team members;
  •  Maintains national sales staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results;
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks;
  •  Contributes to team efforts by accomplishing related results as needed.



  • Self driven skills
  • Integrity and proven commitment to good governance
  • Proven ability to work with people of diverse backgrounds to achieve objectives
  • Budgeting and staff planning
  • Creative thinking skills
  • Proclivity and high level of initiative
  • Planning and organisation skills
  • Good IT, budget and report writing skills
  • Ability to motivate and inspire a team
  • Ability to be Persuasive and Diplomatic
  • Have good business awareness
  • Budget management skills


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