As a Global Brand Development Manager you will Lead cross-functional innovation/renovation teams to drive any agreed innovation projects
ensuring they are aligned to market requirements and to global Category Strategy, Brand Key Vision
and Brand Vision Plan.
Develop an integrated product, pack, price and communication mix and trade proposition for
mix test/simulated test markets to evaluate market potential
BRAND VISION PLAN (BVP)
Delivers against and brings the BVP to life at a local level.
Monitors, updates and communicates brand progress against agreed strategic plans.
Identifies competitor assumptions and responses, Customer/channel priorities, Price/value
guidelines, and the optimization of shopper and consumer insight at a regional level and
Ensuring it feeds into and dovetails with the BVP.
Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels.
SHOPPER AND CONSUMER INSIGHT
Is the expert voice of the brand in their region from a retailer, shopper and consumer perspective