Head, Digital Media in Lagos, Nigeria

at Etisalat

Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

Job Summary

  • Drive the development, acquisition, deployment and marketing of Digital Content and value added services (VAS) in line with the corporate strategy.

Principal Functions

  • Coordinate the development of the service roadmap and strategy for VAS and Digital Content services ensuring alignment with EMTS's overall business objectives and targets.
  • Keep abreast of global and local best practice as it relates to advances and development of VAS services.
  • Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
  • Establish and maintain relationships with key internal and external stakeholders.
  • Input into the periodic operating revenue plan.


  • Review and provide input in the development of propositions and business cases for up-to-date innovations in VAS and digital content services and proffer recommendations to the Director, Digital Business. Manage the design, delivery and in-life management of VAS propositions (incl. add on products and services) for Content & VAS Division to drive business revenues and value share of the market
  • Coordinate the implementation of all projects related to the development of VAS & content services and ensure timely completion against clearly defined plans/compliance to quality standards
  • Coordinate activities that will guarantee the acquisition and retention of digital content and VAS subscribers.
  • Review all existing and potential content offerings vis-a-vis market research/trends, suggest improvements and proffer recommendations to the Director, Digital Business.
  • Oversee vendor evaluation and selection exercise for content providers.
  • Plan and manage the human and material resources of the division to optimise performance, morale and enhance productivity.
  • Manage inter-functional relations to ensure synergy across the various units within the business.
  • Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.
  • Supervise the development and implementation of a process resulting in no customer's complaints while availing the benefits.
  • Become the subject matter expert for VAS propositions and actively manage the proposition lifecycle in order to maximize the revenue & margin return for the content & VAS segment.
  • Monitor and control the budgetary needs of the Digital Media unit.
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Digital Business. Perform any other duties as assigned by the Director, Digital Business.

Educational Requirements

  • First degree or equivalent in a numerate discipline.
  • Postgraduate/professional qualification in a related field will be an added advantage.



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