Head Marketing in Lagos, Nigeria


Human Resources
Sales/Business Development
Minimum Qualification
Post Graduate Degree
Required Experience
3 - 5 years
Employment Type
Full Time
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Job Description

Job Descriptions:

  • Planning and development of aggressive marketing strategies for the category, with a view to ensure brand positioning, market penetration and increase in market share.
  • Drive the marketing plans for the various categories of business in conjunction with sales to grow Value and volume of transactions.
  • Understanding of Digital Marketing platforms and processes
  • Has led large teams, with focus on consulting, execution and delivery excellence
  • Develop and drive trade promotion schemes for retailers in conjunction with Sales
  • Manage the marketing budget and deliver marketing activity within agreed budget
  • Monitor, review and report on all marketing activities and drive results
  • Develops and deliver appropriate marketing/brand communication
  • Manage market research and develop insights to translate them into channel strategy and communication
  • Develop insights on consumer behavior to translate them into relevant product offerings
  • Collaborate with all the other functions to deliver the category strategy for the company
  • Channel of information for the management team on relevant developments in the market and accordingly recommends action to be taken
  • Bringing various service providers for the categories and jointly developing business plans with them for visibility & BTL activities for the category.
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