- Planning and development of aggressive marketing strategies for the category, with a view to ensure brand positioning, market penetration and increase in market share.
- Drive the marketing plans for the various categories of business in conjunction with sales to grow Value and volume of transactions.
- Understanding of Digital Marketing platforms and processes
- Has led large teams, with focus on consulting, execution and delivery excellence
- Develop and drive trade promotion schemes for retailers in conjunction with Sales
- Manage the marketing budget and deliver marketing activity within agreed budget
- Monitor, review and report on all marketing activities and drive results
- Develops and deliver appropriate marketing/brand communication
- Manage market research and develop insights to translate them into channel strategy and communication
- Develop insights on consumer behavior to translate them into relevant product offerings
- Collaborate with all the other functions to deliver the category strategy for the company
- Channel of information for the management team on relevant developments in the market and accordingly recommends action to be taken
- Bringing various service providers for the categories and jointly developing business plans with them for visibility & BTL activities for the category.