Head Of Business Development, Sales And Marketing in Lagos, Nigeria

at ARM Life

Sales/Business Development
Minimum Qualification
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

Job description

Set overall strategy for sales and marketing of individual projects (which channels to
use, lead management, etc) with senior management
Define the target customers segmentation
Incorporate market and competitor knowledge into sales strategies including pricing
structure and product positioning through internal and external sources
Represent the company at various networking and/or business meetings to promote
company projects
Define themes of overall capability building programs for external brokers and internal
sales staff
Carry out target setting process for sales staff yearly
Design and implement marketing campaigns for individual project in partnership with
marketing office at HQ
Recruit and manage external sales agents
Evaluate market research, monitor competitor products, sales and marketing activities,
and adjusts marketing strategy to meet changing market and competitive conditions
Report sales and marketing operations to senior management

Develop and nurture business relationships that will increase Mixta's profile and market
Ensure recruitment, training and retention of a well-trained and motivated sales force


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